JAMES T PROPERTY BRANDING
JAMES T PROPERTY BRANDING
James T Property Ltd is a home-buying company that helps homeowners throughout the UK by paying fair market value for their residences, quickly and efficiently. The firm engaged BONB Creative & Design to create a sleek, contemporary brand identity.
We began by learning about James T Property’s business model, vision, and values, then used what we learned to perform a deep brand analysis designed to set the firm apart on the strength of its own character. The resulting solution emphasised service, honesty, experience, responsibility, and kindness.
We sought to create a timeless brand with a logo that symbolises a stack of properties and visual vocabulary that distinguished James T Property from its competitors. The clean, spare typographic language we developed can easily be applied to any brand asset. Along with the overall visual identity, we designed a letterhead, digital brochures, social media marketing templates, and the firm’s website.
SCOPE OF WORK
- Property Logo Design
- Branding
- Graphic Design
- Digital Letterhead Design
- Digital Brochure Design
- Social Media Marketing
- Web Design
KEYWORDS
- Property
- Investment
- Finance
- Construction
ASHGROVE COMPUTING POSTER AD
ASHGROVE COMPUTING
Client:
Based in North Chingford, Ashgrove Computing have been selling, repairing and servicing all types of computer equipment and providing IT-related support and services including training, upgrades and installation for business and residential customers for over 30 years.
Objective:
We were approached by Ashgrove Computing to create an ad representing their services by achieving a visual language that could unify the professionalism and experience with the artistic aspect.
Solution:
We developed a clean and eye-catchy visual language that would represent the services’ honesty and its purpose. The development was executed with respect and care towards its elements
SCOPE OF WORK
- Brand identity
- Graphic design
- Flyer design
TERAZZOTTO BRANDING
TERAZZOTTO
Client
Terazzotto is a brand of Otto Tiles & Design, a provider of handmade, bespoke Turkish tiles, based in Istanbul, Zurich and London. They aim to create amazing aesthetics with unique designs and patterns, and to be a bridge between Turkish and Anatolian art and the West. Using their strong connections with artisans and craftsmen in Turkey, they provide beautiful handcrafted tiling made using authentic, ancient techniques to people all over the world.
Terazzotto uses terrazzo tiles to blend stylish, attractive design with durable and versatile materials to create the perfect combination of aesthetics and practicality. Terrazzo tiles are primarily used in large scale design and architecture projects, as they are incredibly hard-wearing, extremely attractive, and brilliantly flexibile, working just as well as a subtle compliment to an overall design as a bold statement that draws the eye.
Objective
To design a full suite of digital and print marketing products including a website, a logo and a catalogue. The purpose of these was to promote the products and strengthen the brand identity, as well as to provide solutions for future marketing, awareness raising and new business.
SCOPE OF WORK
- Brand identity
- Logo design
- Web design
- Catalog design
- 3D Architectural renderings
Solution
Otto Tiles and Design focuses strongly on heritage, the handmade nature of the tiles, the craftsmanship that goes into them, and the overall aesthetics and beauty of the finished products.
The brand identity of Terazzotto is subtly different, focusing on the design and craftsmanship as well, but also on durability and versatility, and the use of the tiles on much larger, grander projects.
Our aim was to capture this identity and produce something that was strongly complementary to the terrazzo tiles themselves, that emphasised the history, heritage and traditions behind the work, and showed how they could be used in a huge variety of different projects and styles.
As the target audience was high-end media and large clients, we aimed to create a slick, sophisticated look across the board. We designed the logo using the tiles themselves as a base, featuring square shapes throughout. The website featured a contemporary design and colour palette, again referencing the terrazzo tiles and using them as an influence on our thought and design process. The catalogue was produced using the same process and thinking, with the addition of 3D renderings of the tiles in situ in example projects, which we also created ourselves.
The overall project conveyed style, elegance and versatility, aimed at high-end clients, and was designed with a contemporary and sophisticated look and feel.
Brand identity for Terazzotto
Our design for Terazzotto’s catalogue
Inside the Terazzotto catalogue
Our responsive design forTerazzotto’s website, showing multi platform functionality across all devices
VERDACURA ORGANIC HEALTHCARE BRANDING
VERDACURA
Client
Verdacura is a new subsidiary brand of BRT Naturals. Translating as ‘green cure’, they are an online retailer specialising in natural cosmetics, liquid soap, shampoo, toothpaste, bar soap, and hair care products.
Objective
We were commissioned to design the logo, the packaging and the website for the new brand, defining and reinforcing the brand identity and providing opportunities for sales, marketing and new business.
SCOPE OF WORK
- Logo design
- Packaging design
Solution
Our design philosophy for this project focused on the green, natural, healthy aspects of the Verdacura brand. We aimed to create a clean brand identity with an emphasis on the connections to nature.
For the logo, we incorporated a leaf design into the ‘v’ of Verdacura, evocating the natural, health-giving properties of the products and the natural look and feel of the brand. The logo and text stand out strongly and clearly from the white background, and with the colours reversed are equally striking against the black.
We carried this design direction over across the look and feel of the packaging and website. The packaging combines this natural, green feel with a contemporary and upmarket look, designed to appeal to high end clients looking for luxury, top of the range products and natural cosmetics.
I&C TEXTILE BRANDING AND WEB DESIGN
I&C TEXTILE
Client
I&C Textile are a London-based textile consultancy firm, made up of dedicated textile professionals and engineers, providing expert consultation services for textile companies, as well as sourcing high-quality textiles from around the world for UK companies.
Objective
The client asked us to design a high quality, attractive website, as well as to design a professional and stylish letterhead for business use.
SCOPE OF WORK
- Letterhead design
- Web design
Solution
For the website, we designed a clean, clear and slick-looking site that gives relevant information up front, provides a clear and effective user journey, and is eye-catching and attractive. We used imagery that evokes the textile business and tells the story of the textile consultancy, but that is not obstructive or obtrusive, and does not overwhelm the bold text or the message.
For the letterhead, we decided to keep things as simple as possible, designing something that was professional, stylish and minimalist, while also being capable of catching the recipient’s attention, and promoting the brand effectively.
COSMOS CATERING CATALOG, MENU AND LEAFLET
COSMOS CATERING
Client
Cosmos Catering is a family-owned business based in Basildon, Essex. They are the suppliers of meat, poultry, fruit and vegetables, along with chilled and frozen food, beverages and cleaning supplies.
Objective
The client asked us to design a menu for their restaurants, and a catalogue and promotional leaflet for their range of catering services and solutions.
SCOPE OF WORK
- Catalog design
- Leaflet design
- Restaurant menu design
Solution
Cosmos Catering aim to convey a friendly, fun and enthusiastic approach. We wanted to develop a design scheme that could be transmitted across all print materials, which was in line with their ethos and approach.
We kept the menu, the leaflet and the catalogue as uncluttered as possible, and used images of food and beverages sparingly as highlights, rather than as the main focus of the materials. Given the nature of the bricks-and-mortar establishments in particular, we added a very subtle hint of ‘classic retro diner’ style to the designs, aimed at evoking feelings of nostalgia and great customer service.
The overall effect was pleasingly clear, engaging and readable, with the colour scheme drawing the reader’s attention, and the combination of logo and detailing evoking the high quality nature of the products and services.
WEB BANNER DESIGN
SCOPE OF WORK
- Graphic design
CHANNEL IDENTS
CHANNEL IDENTS
Concept and design for a series of lifestyle idents on NTV, a Turkish national news channel, running as opening titles to literary, film, music, art and fashion programmes. We incorporated the relevant topics into the NTV logotype and re-emphasised the brand on the packshot
SCOPE OF WORK
- Style frames for opening titles
Style frames for literary
Style frames for film
Style frames for TV
Style frames for music
Style frames for fashion
Style frames for art
TITLE SEQUENCES FOR NTVSPOR
TITLE SEQUENCES FOR NTVSPOR
NTVSpor is the sports division of the Turkish television channel NTV, dedicated to producing sports programming 24 hours a day.
As BONB we were responsible for the concept creation and designs for the title sequences of all sports programs.
We designed style-frames which played on the typography of the word ‘sport’ and included images of athletes.
The bold graphics helped grab the audience’s attention and evoked drama and action, creating the perfect introduction to the shows.
SCOPE OF WORK
- Style frames for the title sequences
INFOGRAPHIC EXPLAINER VIDEO
INFOGRAPHIC EXPLAINER VIDEO
Since 2008, the ‘NTV Green Screen’, NTV’s series of environmental programmes, has dominated their summer lineup.
This project calls attention to environmental problems and raises public awareness on related issues, responding to questions and correcting common misunderstandings about “green” issues.
Included in this programming are NTV infographic ‘fillers’, covering topics relevant to daily life.
Our infographic-style frame designs were used for the filler on “Teeth Whitening” and “Water”.
SCOPE OF WORK
- Style frames for the opening title
LOCAL ELECTIONS OPENING TITLE
LOCAL ELECTIONS
In the run-up to the Turkish local elections, NTV, a Turkish national news channel, broadcast a program about the previous year’s election campaigns.
We devised a vintage concept for the infographics used in the opening title.
The old-fashioned styling captures a sense of nostalgia, while successfully connecting it to the present day.
SCOPE OF WORK
- Style frames for the opening title
- On screen graphics
NTVPARA CHANNEL BRANDING
NTVPARA CHANNEL BRANDING
CNBC-e, the finance portal of Turkey continues its journey as NTVpara. With its fast, trustworthy and rich content, NTVpara remains the pinnacle of business news. The news portal includes market data, news, analysis, and commentary from leading economists.
As BONB we were responsible for designing the new look of NTVpara, incorporating ascending and descending arrows inside the letter “a”s to indicate finance. We overhauled the entire branding concept for the channel.
The new design is clear, businesslike and effective, allowing the audience to take in information quickly and clearly.
SCOPE OF WORK
- Logo design
- On screen graphics
- Infographic design
CAMPING PROGRAM BROADCAST PACKAGE
CAMPING PROGRAM BROADCAST PACKAGE
En Güzel Rotalar (Most Beautiful Destinations) is an NTV program. It explores the world of campers and travelers who make an adventure out of traveling across Turkey to discover the country’s history and nature.
We were responsible for the design of the full programme package. A challenging part of this project was illustrating a number of scenes shot on green screen, something we relished getting stuck in to.
SCOPE OF WORK
- Style frames for the opening title
- On screen graphics
- Animated maps
- Motion graphics
- Logo design
- Illustration
HISTORY PROGRAM BROADCAST PACKAGE
HISTORY PROGRAM BROADCAST PACKAGE
ACABA (What if?) is a TV series aired by NTV. Every week Levent Erden, Haluk Dursun, Gül İrepoğlu and Hakan Erdem chair a roundtable discussion about history.
We designed the full program package. The images successfully conveyed the wealth and depth of history and were designed to pique the viewer’s curiosity.
SCOPE OF WORK
- Style frames for the opening title
- On screen graphics
100 BEST KNOCKOUTS SPORTS GRAPHICS FOR TV
100 BEST KNOCKOUTS
We designed the logo, countdown cover and lower-third for the 100 Best Knockouts, a boxing series broadcasted on NTVspor featuring archive footage of the best knockouts of recent times.
Bold, dark graphics capture the drama and the excitement of a boxing match.
SCOPE OF WORK
- Logo design
- Cover design
- Lowerthird design
Countdown Cover
Lowerthird design
HEALTH PROGRAM BROADCAST PACKAGE
HEALTH PROGRAM BROADCAST PACKAGE
2 Dakikada Sağlık (Health in 2 Minutes) offers practical health tips in 2 minutes to allow people to take charge of their own health, broadcast on NTV. We designed the style frames for the opening title, lower-third and infographics. Here funny and quirky graphics were designed to call grab the viewer’s attention, and the infographics distilled complex information to help people understand their health problems.
SCOPE OF WORK
- Style frames for the opening title
- On screen graphics
- Infographic
- Lowerthird design
Style frames for opening title
Corner logo and lower-third design
Infographic design
COOKING PROGRAM OPENING TITLE
COOKING PROGRAM OPENING TITLE
Concept and design for the full broadcast package of the program on “Buğdayın Yolculuğu”, the Journey of the Wheat. The designs conjured up a comforting and homely atmosphere, while also placing the food front and centre to whet the audience’s appetite.
SCOPE OF WORK
- Style frames for the opening title
- On screen graphics
- Logo design
- Lowerthird design
Style frames for the opening
Logo & Lower-third Design
Lineart style frames for the opening