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OTTO TILES VISUAL IDENTITY SYSTEMS

A project to design a promotional mailbox for Otto Tiles. We created a stylish box that could also be used for storage, leading to long-term marketing.

top view mailbox

OTTO TILES VISUAL IDENTITY

Otto Tiles & Design produces unique handmade Turkish tiles from its facilities in Istanbul and London. The firm’s core aesthetic blends Anatolian and Western influences, creating a fresh take on several long-standing design vernaculars.

We were approached to develop a clean, contemporary visual identity for Otto Tiles’ packaging, literature, and other brand assets. Drawing on the firm’s most enduringly popular designs, we crafted a visual pattern that conveys Otto Tiles’ bold, clean, yet deceptively intricate aesthetic.

We first applied this pattern to a mailing box used to send samples to clients of Otto Tiles. The box is specifically designed as a durable and handsome storage solution whose usefulness and brand reinforcement can last far beyond its first use.

The mailing box includes a brochure welcoming clients to Otto Tiles and describing the samples contained within, and informational stickers to be applied to the back of each tile.

We also designed a digital brochure offering a broad introduction to Otto Tiles and its product lines.

Next, Otto Tiles enlisted us to create an ad for Elle Decoration magazine; the ad measurably boosted sales enquiries.

We also designed a label for Otto Tiles’ tile-cleaning product line, which is only sold at the company’s showroom.

The new visual identity appears in promotional items such as this tote bag, given to guests at a party celebrating the opening of Otto Tiles’ new facility.

An email announcing the opening celebration also reflected Otto Tiles’ new brand identity.

SCOPE OF WORK

  • Brand identity
  • Packaging design
  • Graphic design
mailbox design
mailbox top view with tiles, flowers and notes
mailbox for tile half open, tile and plants around it
pink brochure
Digital tile catalog
magazine ad
magazine ad
black detergent jar
sticker sticked on finger on blue background
email marketing
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 Category: ALL PROJECTS, Branding, Design, Design and Architecture, Digital, Homepage Featured, Manufacturing and Industrials, Retail, TYPE OF CLIENT, TYPE OF WORK

 Tags: 3D, 3D Architectural rendering, 3d packaging design, 3D rendering, 3D renderings, ad campaign, architectural drawing, architectural rendering, architecture, artisan, arts, box design, brand, brand identity design, brand identity images, brand storytelling, Brand storytelling agency, branding, branding business, branding for tile company, branding in marketing, branding information, branding services, branding strategies, brochure, catalogue, clients, concept of branding, concept of marketing, corporate identity, crafts, creative, creative campaign, design, design for marketing, digital brand storytelling, digital branding, digital marketing, engaging viewer, graphic design, graphics, handmade, importance of branding, Istanbul, logo, logo design, london, mailbox design, marketing, marketing in business, marketing materials, marketing strategy, packaging design, packaging for tile, print design, project, renderings, samples, Switzerland, Terrazzo tile, tiles, Turkey, UK, website, Zurich

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BRANDING
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