Category: Food and Drink

BONB Ltd.

HARMAN PIZZA FLOUR LOGO & PACKAGING DESIGN

Harman Pizza Flour packaging as it appears in a print ad, each created by BONB Creative & Design

HARMAN PIZZA FLOUR LOGO & PACKAGING DESIGN

Cosmos Trade is a family-owned food wholesaler located in Basildon, Essex. Serving regional caterers and the general public, Cosmos supplies meat, poultry, fruit, and vegetables, along with chilled and frozen food, beverages, and cleaning supplies. Cosmos recently launched a new line of pizza flour, ground especially for the company in Turkey and imported for sale in the UK. “Harman,” as the brand is known, has several meanings—harvest, threshing, and blending—each of them to do with the harvesting, grinding, and processing of wheat.

Cosmos approached BONB Creative & Design to create a fresh, bold logo and packaging that would attract attention on store shelves.

The logo’s bold colours draw attention to Harman’s packaging, and its reassuringly vintage styling suggest a connection with millennia of flour-milling tradition. Hand-drawn elements and subtle flourishes convey the flour’s premium quality and organic origins. Classic serif and script typography complete the design.

SCOPE OF WORK

  • Logo Design
  • Packaging Design
  • Graphic Design
  • Branding

KEYWORDS

  • Pizza Flour
  • Product Label Design
  • Retail

COSMOS CATERING CATALOG, MENU AND LEAFLET

Catalogue for Cosmos Catering

COSMOS CATERING

Client

Cosmos Catering is a family-owned business based in Basildon, Essex. They are the suppliers of meat, poultry, fruit and vegetables, along with chilled and frozen food, beverages and cleaning supplies.

Objective

The client asked us to design a menu for their restaurants, and a catalogue and promotional leaflet for their range of catering services and solutions.

SCOPE OF WORK

  • Catalog design
  • Leaflet design
  • Restaurant menu design

Solution

Cosmos Catering aim to convey a friendly, fun and enthusiastic approach. We wanted to develop a design scheme that could be transmitted across all print materials, which was in line with their ethos and approach.

We kept the menu, the leaflet and the catalogue as uncluttered as possible, and used images of food and beverages sparingly as highlights, rather than as the main focus of the materials. Given the nature of the bricks-and-mortar establishments in particular, we added a very subtle hint of ‘classic retro diner’ style to the designs, aimed at evoking feelings of nostalgia and great customer service.

The overall effect was pleasingly clear, engaging and readable, with the colour scheme drawing the reader’s attention, and the combination of logo and detailing evoking the high quality nature of the products and services.

Catalogue for Cosmos Catering

Our design for the catalogue for Cosmos Catering

Menu for Cosmos Catering

Our design for the menu for Cosmos Catering

Leaflet for Cosmos Catering

Our design for the leaflet for Cosmos Catering