We recently developed a fresh brand identity for Handle for Me, an online home-services platform that lets users find professional help for short-term tasks. We developed our concept around a circle motif to underscore Handle for Me’s ability to bring projects fully to completion and adopted a clean, confident colour palette. The logo renders an H in a circle motif, while the horizontal bar depicts two arms reaching out to shake hands.

hfm logo on blue background


Handle for Me connects users with the professionals and companies they need to handle any task or job. They provide a hassle-free way to find exactly the professionals, or “handlers,” their users need to accomplish any task, large or small. Their goal is to become the most trusted source in the Middle East for reliable, high-quality work done on short notice. Handle for Me makes a community of experienced professionals immediately available to users, ready to help them manage the necessities of modern life.

Create a brand identity and readily implemented brand assets that reflect Handle for Me’s spirit and corporate personality: reliable, competent, sincere, and memorable.

We combined a stylized version of the letter H with a handshake, reinforcing the spirit of community on which Handle for Me depends. The dots forming the H serve as a motif that informs all brand assets, reinforcing brand identity with each use.


  • Logo Design
  • Brand Guideline
  • Graphic Design
  • Visual System


  • Start-Up Branding
  • Online Platform
  • Tech