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VERDACURA

hand soup packaging, a soup dripping to hand.

VERDACURA

Client

Verdacura is a new subsidiary brand of BRT Naturals. Translating as ‘green cure’, they are an online retailer specialising in natural cosmetics, liquid soap, shampoo, toothpaste, bar soap, and hair care products.

Objective

We were commissioned to design the logo, the packaging and the website for the new brand, defining and reinforcing the brand identity and providing opportunities for sales, marketing and new business.

SCOPE OF WORK

  • Logo design
  • Packaging design

Solution

Our design philosophy for this project focused on the green, natural, healthy aspects of the Verdacura brand. We aimed to create a clean brand identity with an emphasis on the connections to nature.

For the logo, we incorporated a leaf design into the ‘v’ of Verdacura, evocating the natural, health-giving properties of the products and the natural look and feel of the brand. The logo and text stand out strongly and clearly from the white background, and with the colours reversed are equally striking against the black.

We carried this design direction over across the look and feel of the packaging and website. The packaging combines this natural, green feel with a contemporary and upmarket look, designed to appeal to high end clients looking for luxury, top of the range products and natural cosmetics.

Logo design for Verdacura cosmetics

Our design for Verdacura’s logo

Packaging design for Verdura cosmetics

Our design for Verdura’s packaging

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 Category: ALL PROJECTS, Branding, Design, Fashion and Beauty, Homepage Featured, Manufacturing and Industrials, Retail, TYPE OF CLIENT, TYPE OF WORK, Uncategorized

 Tags: ad campaign, brand, brand identity design, brand identity images, Brand storytelling agency, branding, branding business, branding in marketing, branding information, branding services, branding strategies, concept of branding, concept of marketing, cosmetic packaging, cosmetics, creative, creative campaign, design, digital brand storytelling, digital branding, digital marketing, graphic design, graphics, green, hair care, health, healthy, logo, logo design, luxury, marketing, marketing in business, marketing strategy, natural, packaging, packaging design, project, soap, website

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BRANDING
• Brand identity
• Brand guidelines
• Name development
• Brand architecture
• Symbol and logo design
• Brand strategy & narrative
• Brand audit
• Tone of voice
• Campaigns
• Wayfinding and signage
• Event branding and design
• Rebranding

DESIGN
• Graphic design
• Art direction,
• Print design
• Typography
• Image creation
• Packaging design
• Visual design
• Editorial design
• Poster design
• Print

• Business brochures
• Book design
• Illustration
• Business stationery design
• Exhibition design
• Environmental graphics
• Banner adverts
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• Annual report design
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• 3D architectural renders
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DIGITAL
• Social media branding
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• UI and UX design,
• Website design
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• E-commerce solutions
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MOTION
• Video
• Motion Graphics
• TV & Channel Branding
• Sports Graphics Packages
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• Title Sequences
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