CHIQUE BRANDING & PACKAGING DESIGN
CHIQUE BRANDING & PACKAGING DESIGN
Chique is a family-owned, Bristol-based line of natural, sustainably produced self-care products. Through their online marketplace, Chique sells unique cosmetics, liquid soap, bar soap, toothpaste, shampoo, and hair care products, each of them handmade using time-honoured processes.
Chique recently asked BONB Creative & Design to create a visual identity and packaging design for their shampoo and soap products. Their brief specified that the new design should convey Chique’s traditional production methods and commitment to sustainability in a friendly and aspirational way.
We combined an elegant traditional font with a clean, contemporary logo to produce a distinctive and versatile basis for Chique’s new brand identity that embraces old and new. Chique’s new colour palette reflects the typography’s timelessness. Colour-coded watercolour illustrations of essential herbs make it easy to identify the natural ingredients used in Chique’s formulations, and create a visual language that can grow as the company adds more products to its line.
SCOPE OF WORK
- Logo Design
- Branding
- Graphic Design
- Packaging Design
KEYWORDS
- Cosmetic
- Skin-care
- Shampoo packaging
- Bar soap packaging
- Liquid soap packaging
BOTALIFE ESSENTIAL OIL PACKAGING
BOTALIFE ESSENTIAL OIL PACKAGING
Botalife is a manufacturer and supplier of the finest quality essential oils and cold pressed unrefined carrier oils. They oversee production from seed to oil and are able to offer high quality, pure, and all-natural products which are free from pesticides & herbicides. They supply their products to cosmetic, food, and dietary supplement companies. They cater to every size of business, from orders as small as a kilogram to as large as a metric tonne in bulk quantities, or packed and ready for retail sale depending on the customer’s needs.
We were challenged to modernise the existing packaging design, make it more eye-catching and colourful, and design a more premium-looking product.
For the new packaging design, we took inspiration from crayon etching scratch art. We designed a new visual identity by replacing the photographic images of herbs and plants with more esoteric botanical illustrations. We developed a sophisticated look and feel which enhanced and complimented the healing attributes of essential oils. Finally, to reflect the product’s elegance and purity, we used black as the predominant background along with soft highlight colours.
SCOPE OF WORK
- Packaging Design
- Art Direction
- Graphic Design
- Visual System
- Illustration
- Label Design
KEYWORDS
- Essential Oil
- Nature
- Plants
- Beauty
- Organic Skin Care
LOGO DESIGN
LOGO DESIGN
Four of our logo designs have won awards in the Graphis Logo Design 9 Competition.
Graphis is committed to presenting and promoting the work of exceptional talent in Graphic Design, Advertising, Photography and Art/Illustration. Our works have been featured in the Graphis Logo Design9 hardcover book.
SEÇİM AKTÜEL – GOLD AWARD
Animated logo design for the TV programme “Seçim Aktüel” about the Election in Turkey. Infographics and solid colors formed the opening titles, and on the packshot we brought the same graphics within the logo.
PAHA BİÇİLEMEZ İSTANBUL – SILVER AWARD
This logo is for a TV show “Paha Biçilemez İstanbul” (Priceless İstanbul) that guides us around the must-see places in Istanbul. The logo reflects modern and ancient Istanbul, where continents collide, embracing both European and Middle Eastern cultures.
TROUT LIFE STUDIO – SILVER AWARD
Logo design for an Online Print-on-Demand services. We incorporated the client’s name, “Trout Life Studio”, directly into the typographical artwork, interweaving an abstract trout shape with a simple wave to the letters. With the logo doubling up as the brand name in a bold minimalistic style, the design has functioned well as a social media profile picture.
NTVPARA – SILVER AWARD
NTV broke with the economy channel CNBCe, and rebranded as NTVPara. We left the original NTV logo unchanged, only altering the colour of the ball from blue to yellow, and the text from orange to white. The concept for the new logo incorporates ascending and descending triangles, indicating fi nancial statistics. Our chosen typeface allowed us to continue this concept throughout, using these triangles within letter “a” in “para”. The clear visual identity provided a direct and eloquent message to the audience. The triangles on the logo were very well received and they played as the main graphics in the title animations.
SKYLAB MEDIA
Our commission for Skylab Media, a high-end digital agency, was to create a new brand identity to show a new side to their work. The concept had to sum up Skylab’s offer to clients simply and elegantly. We designed the letter ‘S’ as wire connections, a minimal concept which helped create a practical and flexible logo across print and digital, without losing any of the agency’s personality.
STAN SPORT
Energy and movement were symbolised by adding the dimension and angles to the box, for this logo for a sports channel.
FAR – FURNISHED APARTMENT RENTALS
Design and concept for a new logo for a company providing serviced apartment rentals. We played around with the typography to create a pleasing yet smart design.
BOTALIFE
Design and concept for a new logo for organic healthcare products.
KLIP STAR LOGO
In creating this logo for a TV programme about music videos We took inspiration from movie clappers and stacks of film.
BASHAR BRANDING
BASHAR
Newly established fashion apparel store based in London. The company offers unique apparel, and accessories to women and men who value versatility, style, and comfort. Bashar prides itself on providing excellent customer service. There is always a friendly face to greet you at the door and help you find whatever you need. That’s not even mentioning the great selection of fun and beautiful clothing, shoes, jewelry, handbags and much more.
SCOPE OF WORK
- Brand identity
- Web design
- Packaging design
- Graphic design
VERDACURA ORGANIC HEALTHCARE BRANDING
VERDACURA
Client
Verdacura is a new subsidiary brand of BRT Naturals. Translating as ‘green cure’, they are an online retailer specialising in natural cosmetics, liquid soap, shampoo, toothpaste, bar soap, and hair care products.
Objective
We were commissioned to design the logo, the packaging and the website for the new brand, defining and reinforcing the brand identity and providing opportunities for sales, marketing and new business.
SCOPE OF WORK
- Logo design
- Packaging design
Solution
Our design philosophy for this project focused on the green, natural, healthy aspects of the Verdacura brand. We aimed to create a clean brand identity with an emphasis on the connections to nature.
For the logo, we incorporated a leaf design into the ‘v’ of Verdacura, evocating the natural, health-giving properties of the products and the natural look and feel of the brand. The logo and text stand out strongly and clearly from the white background, and with the colours reversed are equally striking against the black.
We carried this design direction over across the look and feel of the packaging and website. The packaging combines this natural, green feel with a contemporary and upmarket look, designed to appeal to high end clients looking for luxury, top of the range products and natural cosmetics.
I&C TEXTILE BRANDING AND WEB DESIGN
I&C TEXTILE
Client
I&C Textile are a London-based textile consultancy firm, made up of dedicated textile professionals and engineers, providing expert consultation services for textile companies, as well as sourcing high-quality textiles from around the world for UK companies.
Objective
The client asked us to design a high quality, attractive website, as well as to design a professional and stylish letterhead for business use.
SCOPE OF WORK
- Letterhead design
- Web design
Solution
For the website, we designed a clean, clear and slick-looking site that gives relevant information up front, provides a clear and effective user journey, and is eye-catching and attractive. We used imagery that evokes the textile business and tells the story of the textile consultancy, but that is not obstructive or obtrusive, and does not overwhelm the bold text or the message.
For the letterhead, we decided to keep things as simple as possible, designing something that was professional, stylish and minimalist, while also being capable of catching the recipient’s attention, and promoting the brand effectively.
