Graine, a visionary peanut butter spread brand, founded by two accomplished women hailing from Greece. Their enthusiasm for crafting wholesome offerings is evident through partnerships with local farmers, ensuring a product free from artificial additives.
This project’s mission was clear: to create contemporary and nature-inspired labels that mirror the essence of Graine’s offerings. The primary goal was to communicate a boutique, handcrafted vibe distinct from mass-produced goods. Opting for 2D abstract visuals over 3D imagery, we showcased the unique character of the products. With a focus on their initial two offerings—smooth and cocoa peanut butter—we curated labels and a logo that resonated with the brand’s heart. The pastel colour palette, echoing the shades of real peanuts and cocoa, lent a touch of warmth and authenticity. Drawing inspiration from Greek Typography, the logo breathed life into their Hellenic roots.
In response, we birthed a complete brand identity and packaging concept that seamlessly aligns with Graine’s ethos and narrative. This visual identity is not just aesthetic, but strategic, setting the stage for Graine’s expansion and resonance within their market. Combining modernity and organic elements has laid a solid foundation for Graine to thrive and flourish in the world of premium peanut butter spreads.